Marketing Manager Salary in San Diego, CA
Marketing Managers in San Diego, CA earn a median of $174,840/year, ranging from $132,130 (25th percentile) to $305,740 (90th percentile). Prices in the area were 11.9% above the national level in 2024 (BEA regional price parity 111.9), so at national-average prices that median is equivalent to $156,265.
1Salary Distribution in San Diego, CA
2Pay Adjusted for Local Prices
Price level: U.S. Bureau of Economic Analysis, regional price parity (all items) for the San Diego-Chula Vista-Carlsbad, CA metropolitan area, 2024. The adjustment covers prices only, not taxes. Use the Salary Calculator to compare two areas.
How Does San Diego, CA Compare?
| City | Median | Price Level | At National Prices |
|---|---|---|---|
| San Diego, CA (current) | $174,840 | 111.9 | $156,265 |
| San Francisco, CA | $220,480 | 115.6 | $190,705 |
| Los Angeles, CA | $171,900 | 113.6 | $151,366 |
| New York, NY | $192,840 | 112.6 | $171,317 |
| Seattle, WA | $175,850 | 111.1 | $158,234 |
| Boston, MA | $213,910 | 108.3 | $197,578 |
4Frequently Asked Questions
What is the average Marketing Manager salary in San Diego, CA?
The median Marketing Manager salary in San Diego, CA is $174,840 per year, based on BLS OEWS May 2025 data. The 25th percentile is $132,130 and the 90th percentile is $305,740.
How far does a Marketing Manager salary go in San Diego, CA?
Prices in the San Diego-Chula Vista-Carlsbad, CA metropolitan area were 11.9% above the national level in 2024: the U.S. Bureau of Economic Analysis puts its regional price parity at 111.9, where the United States is 100. Restated at national-average prices, the $174,840 median Marketing Manager wage is $156,265.
What is the price level in San Diego, CA?
The regional price parity for the San Diego-Chula Vista-Carlsbad, CA metropolitan area was 111.9 in 2024 (United States = 100), which is 11.9% above the national level. It is the all-items index published by the U.S. Bureau of Economic Analysis.
What is the Marketing Manager salary range in San Diego, CA?
In San Diego, CA, Marketing Managers earn between $132,130 (25th percentile) and $305,740 (90th percentile), with a median of $174,840 per year.
How many Marketing Manager jobs are there in San Diego, CA?
BLS OEWS May 2025 estimates put employment at 3,790 Marketing Manager positions in the San Diego, CA metropolitan area.
What do Marketing Managers earn in San Diego, CA?
Based on BLS OEWS May 2025 data, Marketing Managers in San Diego, CA earn a median annual wage of $174,840. The middle 50% earn between $132,130 and $228,110. The top 10% earn more than $305,740.There are approximately 3,790 Marketing Managers employed in the San Diego, CA metro area.
How do prices in San Diego, CA affect a Marketing Manager salary?
The U.S. Bureau of Economic Analysis publishes a regional price parity for each metropolitan area. In its words: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” For the San Diego-Chula Vista-Carlsbad, CA metropolitan area the 2024 figure is 111.9, which is 11.9% above the national level. Dividing the $174,840 median wage by that price level gives $156,265at national-average prices. The adjustment uses BEA's all-items index and covers prices only, not taxes.
Compare San Diego, CA with Another City
See a side-by-side comparison of wages and local price levels.
5More Marketing Manager Wage Data
Other metro areas for the same occupation: San Francisco, CA ($220,480 median, price level 115.6); Los Angeles, CA ($171,900 median, price level 113.6); New York, NY ($192,840 median, price level 112.6). The table above restates each median at national-average prices.
For side-by-side comparisons, try the full city ranking for Marketing Managers or the California state overview.
Underlying wage source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) Program. Figures are U.S. Bureau of Labor Statistics OEWS May 2025 estimates (annual wages: median and 25th, 75th and 90th percentiles; employment) for BLS occupation "Marketing Managers" (11-2021) in the metropolitan statistical area named in this source line, retrieved 2026-10-02. BLS area: San Diego-Chula Vista-Carlsbad, CA. Actual salaries may vary based on experience, education, employer size, and specific role. Price levels: U.S. Bureau of Economic Analysis, regional price parities (all items) for 2024, tables last updated February 19, 2026. See our data disclaimer.