Marketing Manager Salary: San Diego, CA vs New York, NY
Side-by-side comparison of wages and local price levels for Marketing Managers in San Diego, CA and New York, NY, based on BLS OEWS May 2025 wage data and BEA regional price parities for 2024.
1Which City Pays More?
Detailed Comparison
| Metric | San Diego, CA | New York, NY | Diff |
|---|---|---|---|
| Median Annual Salary | $174,840 | $192,840▲ | -$18,000 |
| 25th Percentile | $132,130 | $156,020▲ | -$23,890 |
| 75th Percentile | $228,110 | $246,000▲ | -$17,890 |
| 90th Percentile | $305,740 | $324,990▲ | -$19,250 |
| Price Level (BEA 2024, US = 100) | 111.9 | 112.6 | -0.7 |
| Median at National-Average Prices | $156,265 | $171,317▲ | -$15,052 |
| Total Employment | 3,790 | 54,730 | -50,940 |
3Summary Analysis
On paper, New York, NY pays $18,000 more (median: $174,840 vs $192,840). BEA's regional price parity is 111.9 in San Diego, CA and 112.6 in New York, NY (United States = 100). At national-average prices the medians are $156,265 and $171,317, so New York, NY comes out ahead once local prices are counted.
4More Marketing Manager City Comparisons
5Reading This Comparison
The $18,000 gap between the two medians is a gap in dollars, not in what those dollars buy. Dividing each median by its area's regional price parity restates it at national-average prices: $156,265 for San Diego and $171,317 for New York, a difference of $15,052.
The price levels come from the U.S. Bureau of Economic Analysis, which describes them this way: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” The figures used here are the all-items index for each whole metropolitan area (San Diego-Chula Vista-Carlsbad, CA; New York-Newark-Jersey City, NY-NJ) and cover prices only, not taxes.
BLS estimates 3,790 Marketing Manager jobs in the San Diego area and 54,730 in the New York area. For broader context, see our California overview and the full Marketing Manager city ranking.
Frequently Asked Questions
Is Marketing Manager salary higher in San Diego, CA or New York, NY?
New York, NY has the higher median wage for Marketing Managers ($192,840 per year, against $174,840 in San Diego, CA; BLS OEWS May 2025). Restated at national-average prices using BEA regional price parities, the medians are $156,265 in San Diego, CA and $171,317 in New York, NY.
How do prices compare between San Diego, CA and New York, NY?
The U.S. Bureau of Economic Analysis puts the 2024 regional price parity at 111.9 for the San Diego-Chula Vista-Carlsbad, CA metropolitan area and 112.6 for the New York-Newark-Jersey City, NY-NJ metropolitan area, where the United States is 100. That is 11.9% above the national level for San Diego, CA and 12.6% above the national level for New York, NY.
Which city pays Marketing Managers more once local prices are counted?
New York, NY: at national-average prices its median Marketing Manager wage is $171,317, against $156,265 for San Diego, CA. The adjustment divides each median by the area's BEA regional price parity and covers prices only, not taxes.