Marketing Manager salary in California
The median annual wage for marketing managers in California is $193,620, according to the U.S. Bureau of Labor Statistics OEWS May 2025 estimates — above the national median of $166,790. California ranks 2 of 47 states and DC with published data for this occupation.
Median
$193,620
25th percentile
$139,950
75th percentile
$271,360
90th percentile
$326,400
Employment and national comparison
| Employment in California | 54,660 |
|---|---|
| Mean annual wage in California | $207,860 |
| National median | $166,790 |
| National employment | 395,240 |
Metro areas in California
- San Francisco, CA: median $220,480
- Los Angeles, CA: median $171,900
- San Diego, CA: median $174,840
States with similar pay for marketing managers
- Virginia: median $187,820
- Colorado: median $182,730
- New York: median $181,200
- New Jersey: median $180,040
- District of Columbia: median $177,170
- Massachusetts: median $212,020
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates; state, metropolitan area and national files from https://www.bls.gov/oes/tables.htm. State estimates are for BLS occupation "Marketing Managers" (11-2021), cross-industry, all ownerships. Retrieved 2026-10-02. Where BLS does not publish a numeric estimate (suppressed, or reported only as at or above $239,200) the value is shown as —.