Marketing Manager Salary: San Francisco, CA vs Boston, MA
Side-by-side comparison of wages and local price levels for Marketing Managers in San Francisco, CA and Boston, MA, based on BLS OEWS May 2025 wage data and BEA regional price parities for 2024.
1Which City Pays More?
Detailed Comparison
| Metric | San Francisco, CA | Boston, MA | Diff |
|---|---|---|---|
| Median Annual Salary | $220,480▲ | $213,910 | +$6,570 |
| 25th Percentile | $174,750▲ | $169,070 | +$5,680 |
| 75th Percentile | $309,110▲ | $269,300 | +$39,810 |
| 90th Percentile | $333,430▲ | $312,910 | +$20,520 |
| Price Level (BEA 2024, US = 100) | 115.6 | 108.3 | +7.3 |
| Median at National-Average Prices | $190,705 | $197,578▲ | -$6,873 |
| Total Employment | 11,170 | 11,940 | -770 |
3Summary Analysis
On paper, San Francisco, CA pays $6,570 more (median: $220,480 vs $213,910). BEA's regional price parity is 115.6 in San Francisco, CA and 108.3 in Boston, MA (United States = 100). At national-average prices the medians are $190,705 and $197,578, so Boston, MA comes out ahead once local prices are counted.
4More Marketing Manager City Comparisons
5Reading This Comparison
The $6,570 gap between the two medians is a gap in dollars, not in what those dollars buy. Dividing each median by its area's regional price parity restates it at national-average prices: $190,705 for San Francisco and $197,578 for Boston, a difference of $6,873.
The price levels come from the U.S. Bureau of Economic Analysis, which describes them this way: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” The figures used here are the all-items index for each whole metropolitan area (San Francisco-Oakland-Fremont, CA; Boston-Cambridge-Newton, MA-NH) and cover prices only, not taxes.
BLS estimates 11,170 Marketing Manager jobs in the San Francisco area and 11,940 in the Boston area. For broader context, see our California overview and the full Marketing Manager city ranking.
Frequently Asked Questions
Is Marketing Manager salary higher in San Francisco, CA or Boston, MA?
San Francisco, CA has the higher median wage for Marketing Managers ($220,480 per year, against $213,910 in Boston, MA; BLS OEWS May 2025). Restated at national-average prices using BEA regional price parities, the medians are $190,705 in San Francisco, CA and $197,578 in Boston, MA.
How do prices compare between San Francisco, CA and Boston, MA?
The U.S. Bureau of Economic Analysis puts the 2024 regional price parity at 115.6 for the San Francisco-Oakland-Fremont, CA metropolitan area and 108.3 for the Boston-Cambridge-Newton, MA-NH metropolitan area, where the United States is 100. That is 15.6% above the national level for San Francisco, CA and 8.3% above the national level for Boston, MA.
Which city pays Marketing Managers more once local prices are counted?
Boston, MA: at national-average prices its median Marketing Manager wage is $197,578, against $190,705 for San Francisco, CA. The adjustment divides each median by the area's BEA regional price parity and covers prices only, not taxes.