Marketing Manager Salary: Salt Lake City, UT vs Austin, TX
Side-by-side comparison of wages and local price levels for Marketing Managers in Salt Lake City, UT and Austin, TX, based on BLS OEWS May 2025 wage data and BEA regional price parities for 2024.
1Which City Pays More?
Detailed Comparison
| Metric | Salt Lake City, UT | Austin, TX | Diff |
|---|---|---|---|
| Median Annual Salary | $139,830 | $164,920▲ | -$25,090 |
| 25th Percentile | $105,600 | $121,130▲ | -$15,530 |
| 75th Percentile | $184,950 | $212,050▲ | -$27,100 |
| 90th Percentile | $232,020 | $274,700▲ | -$42,680 |
| Price Level (BEA 2024, US = 100) | 100.9 | 98.1 | +2.8 |
| Median at National-Average Prices | $138,627 | $168,172▲ | -$29,545 |
| Total Employment | 3,420 | 7,170 | -3,750 |
3Summary Analysis
On paper, Austin, TX pays $25,090 more (median: $139,830 vs $164,920). BEA's regional price parity is 100.9 in Salt Lake City, UT and 98.1 in Austin, TX (United States = 100). At national-average prices the medians are $138,627 and $168,172, so Austin, TX comes out ahead once local prices are counted.
4More Marketing Manager City Comparisons
5Reading This Comparison
The $25,090 gap between the two medians is a gap in dollars, not in what those dollars buy. Dividing each median by its area's regional price parity restates it at national-average prices: $138,627 for Salt Lake City and $168,172 for Austin, a difference of $29,545.
The price levels come from the U.S. Bureau of Economic Analysis, which describes them this way: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” The figures used here are the all-items index for each whole metropolitan area (Salt Lake City-Murray, UT; Austin-Round Rock-San Marcos, TX) and cover prices only, not taxes.
BLS estimates 3,420 Marketing Manager jobs in the Salt Lake City area and 7,170 in the Austin area. For broader context, see our Utah overview and the full Marketing Manager city ranking.
Frequently Asked Questions
Is Marketing Manager salary higher in Salt Lake City, UT or Austin, TX?
Austin, TX has the higher median wage for Marketing Managers ($164,920 per year, against $139,830 in Salt Lake City, UT; BLS OEWS May 2025). Restated at national-average prices using BEA regional price parities, the medians are $138,627 in Salt Lake City, UT and $168,172 in Austin, TX.
How do prices compare between Salt Lake City, UT and Austin, TX?
The U.S. Bureau of Economic Analysis puts the 2024 regional price parity at 100.9 for the Salt Lake City-Murray, UT metropolitan area and 98.1 for the Austin-Round Rock-San Marcos, TX metropolitan area, where the United States is 100. That is 0.9% above the national level for Salt Lake City, UT and 1.9% below the national level for Austin, TX.
Which city pays Marketing Managers more once local prices are counted?
Austin, TX: at national-average prices its median Marketing Manager wage is $168,172, against $138,627 for Salt Lake City, UT. The adjustment divides each median by the area's BEA regional price parity and covers prices only, not taxes.