Marketing Manager Salary: El Paso, TX vs San Francisco, CA
Side-by-side comparison of wages and local price levels for Marketing Managers in El Paso, TX and San Francisco, CA, based on BLS OEWS May 2025 wage data and BEA regional price parities for 2024.
1Which City Pays More?
Detailed Comparison
| Metric | El Paso, TX | San Francisco, CA | Diff |
|---|---|---|---|
| Median Annual Salary | $114,160 | $220,480▲ | -$106,320 |
| 25th Percentile | $79,680 | $174,750▲ | -$95,070 |
| 75th Percentile | $152,450 | $309,110▲ | -$156,660 |
| 90th Percentile | $199,540 | $333,430▲ | -$133,890 |
| Price Level (BEA 2024, US = 100) | 89.9 | 115.6 | -25.7 |
| Median at National-Average Prices | $126,969 | $190,705▲ | -$63,736 |
| Total Employment | 490 | 11,170 | -10,680 |
3Summary Analysis
On paper, San Francisco, CA pays $106,320 more (median: $114,160 vs $220,480). BEA's regional price parity is 89.9 in El Paso, TX and 115.6 in San Francisco, CA (United States = 100). At national-average prices the medians are $126,969 and $190,705, so San Francisco, CA comes out ahead once local prices are counted.
4More Marketing Manager City Comparisons
5Reading This Comparison
The $106,320 gap between the two medians is a gap in dollars, not in what those dollars buy. Dividing each median by its area's regional price parity restates it at national-average prices: $126,969 for El Paso and $190,705 for San Francisco, a difference of $63,736.
The price levels come from the U.S. Bureau of Economic Analysis, which describes them this way: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” The figures used here are the all-items index for each whole metropolitan area (El Paso, TX; San Francisco-Oakland-Fremont, CA) and cover prices only, not taxes.
BLS estimates 490 Marketing Manager jobs in the El Paso area and 11,170 in the San Francisco area. For broader context, see our Texas overview and the full Marketing Manager city ranking.
Frequently Asked Questions
Is Marketing Manager salary higher in El Paso, TX or San Francisco, CA?
San Francisco, CA has the higher median wage for Marketing Managers ($220,480 per year, against $114,160 in El Paso, TX; BLS OEWS May 2025). Restated at national-average prices using BEA regional price parities, the medians are $126,969 in El Paso, TX and $190,705 in San Francisco, CA.
How do prices compare between El Paso, TX and San Francisco, CA?
The U.S. Bureau of Economic Analysis puts the 2024 regional price parity at 89.9 for the El Paso, TX metropolitan area and 115.6 for the San Francisco-Oakland-Fremont, CA metropolitan area, where the United States is 100. That is 10.1% below the national level for El Paso, TX and 15.6% above the national level for San Francisco, CA.
Which city pays Marketing Managers more once local prices are counted?
San Francisco, CA: at national-average prices its median Marketing Manager wage is $190,705, against $126,969 for El Paso, TX. The adjustment divides each median by the area's BEA regional price parity and covers prices only, not taxes.