Marketing Manager Salary: Denver, CO vs Austin, TX
Side-by-side comparison of wages and local price levels for Marketing Managers in Denver, CO and Austin, TX, based on BLS OEWS May 2025 wage data and BEA regional price parities for 2024.
1Which City Pays More?
Detailed Comparison
| Metric | Denver, CO | Austin, TX | Diff |
|---|---|---|---|
| Median Annual Salary | $182,470▲ | $164,920 | +$17,550 |
| 25th Percentile | $150,860▲ | $121,130 | +$29,730 |
| 75th Percentile | $223,040▲ | $212,050 | +$10,990 |
| 90th Percentile | $290,850▲ | $274,700 | +$16,150 |
| Price Level (BEA 2024, US = 100) | 105.8 | 98.1 | +7.7 |
| Median at National-Average Prices | $172,496▲ | $168,172 | +$4,324 |
| Total Employment | 4,220 | 7,170 | -2,950 |
3Summary Analysis
On paper, Denver, CO pays $17,550 more (median: $182,470 vs $164,920). BEA's regional price parity is 105.8 in Denver, CO and 98.1 in Austin, TX (United States = 100). At national-average prices the medians are $172,496 and $168,172, so Denver, CO comes out ahead once local prices are counted.
4More Marketing Manager City Comparisons
5Reading This Comparison
The $17,550 gap between the two medians is a gap in dollars, not in what those dollars buy. Dividing each median by its area's regional price parity restates it at national-average prices: $172,496 for Denver and $168,172 for Austin, a difference of $4,324.
The price levels come from the U.S. Bureau of Economic Analysis, which describes them this way: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” The figures used here are the all-items index for each whole metropolitan area (Denver-Aurora-Centennial, CO; Austin-Round Rock-San Marcos, TX) and cover prices only, not taxes.
BLS estimates 4,220 Marketing Manager jobs in the Denver area and 7,170 in the Austin area. For broader context, see our Colorado overview and the full Marketing Manager city ranking.
Frequently Asked Questions
Is Marketing Manager salary higher in Denver, CO or Austin, TX?
Denver, CO has the higher median wage for Marketing Managers ($182,470 per year, against $164,920 in Austin, TX; BLS OEWS May 2025). Restated at national-average prices using BEA regional price parities, the medians are $172,496 in Denver, CO and $168,172 in Austin, TX.
How do prices compare between Denver, CO and Austin, TX?
The U.S. Bureau of Economic Analysis puts the 2024 regional price parity at 105.8 for the Denver-Aurora-Centennial, CO metropolitan area and 98.1 for the Austin-Round Rock-San Marcos, TX metropolitan area, where the United States is 100. That is 5.8% above the national level for Denver, CO and 1.9% below the national level for Austin, TX.
Which city pays Marketing Managers more once local prices are counted?
Denver, CO: at national-average prices its median Marketing Manager wage is $172,496, against $168,172 for Austin, TX. The adjustment divides each median by the area's BEA regional price parity and covers prices only, not taxes.