Marketing Manager Salary: Dallas, TX vs San Francisco, CA
Side-by-side comparison of wages and local price levels for Marketing Managers in Dallas, TX and San Francisco, CA, based on BLS OEWS May 2025 wage data and BEA regional price parities for 2024.
1Which City Pays More?
Detailed Comparison
| Metric | Dallas, TX | San Francisco, CA | Diff |
|---|---|---|---|
| Median Annual Salary | $155,460 | $220,480▲ | -$65,020 |
| 25th Percentile | $110,040 | $174,750▲ | -$64,710 |
| 75th Percentile | $207,790 | $309,110▲ | -$101,320 |
| 90th Percentile | $268,640 | $333,430▲ | -$64,790 |
| Price Level (BEA 2024, US = 100) | 103.1 | 115.6 | -12.5 |
| Median at National-Average Prices | $150,800 | $190,705▲ | -$39,905 |
| Total Employment | 16,320 | 11,170 | +5,150 |
3Summary Analysis
On paper, San Francisco, CA pays $65,020 more (median: $155,460 vs $220,480). BEA's regional price parity is 103.1 in Dallas, TX and 115.6 in San Francisco, CA (United States = 100). At national-average prices the medians are $150,800 and $190,705, so San Francisco, CA comes out ahead once local prices are counted.
4More Marketing Manager City Comparisons
5Reading This Comparison
The $65,020 gap between the two medians is a gap in dollars, not in what those dollars buy. Dividing each median by its area's regional price parity restates it at national-average prices: $150,800 for Dallas and $190,705 for San Francisco, a difference of $39,905.
The price levels come from the U.S. Bureau of Economic Analysis, which describes them this way: “Regional price parities (RPPs) measure the differences in price levels across states and metropolitan areas for a given year and are expressed as a percentage of the overall national price level.” The figures used here are the all-items index for each whole metropolitan area (Dallas-Fort Worth-Arlington, TX; San Francisco-Oakland-Fremont, CA) and cover prices only, not taxes.
BLS estimates 16,320 Marketing Manager jobs in the Dallas area and 11,170 in the San Francisco area. For broader context, see our Texas overview and the full Marketing Manager city ranking.
Frequently Asked Questions
Is Marketing Manager salary higher in Dallas, TX or San Francisco, CA?
San Francisco, CA has the higher median wage for Marketing Managers ($220,480 per year, against $155,460 in Dallas, TX; BLS OEWS May 2025). Restated at national-average prices using BEA regional price parities, the medians are $150,800 in Dallas, TX and $190,705 in San Francisco, CA.
How do prices compare between Dallas, TX and San Francisco, CA?
The U.S. Bureau of Economic Analysis puts the 2024 regional price parity at 103.1 for the Dallas-Fort Worth-Arlington, TX metropolitan area and 115.6 for the San Francisco-Oakland-Fremont, CA metropolitan area, where the United States is 100. That is 3.1% above the national level for Dallas, TX and 15.6% above the national level for San Francisco, CA.
Which city pays Marketing Managers more once local prices are counted?
San Francisco, CA: at national-average prices its median Marketing Manager wage is $190,705, against $150,800 for Dallas, TX. The adjustment divides each median by the area's BEA regional price parity and covers prices only, not taxes.