Marketing Manager · Salary Comparison · 2026
Marketing Manager Salary: Dallas, TX vs Austin, TX
Side-by-side comparison of salary, taxes, cost of living, and take-home pay for Marketing Managers in Dallas, TX and Austin, TX, based on BLS OEWS 2026 data.
1Which City Pays More After Tax?
Higher Gross Salary
✓ Austin, TX
$115,000 vs $118,000
Better Purchasing Power
✓ Dallas, TX
$102,679 vs $95,161
Best Take-Home (COL-Adj)
✓ Dallas, TX
$94,875 vs $87,929
2
Detailed Comparison
| Metric | Dallas, TX | Austin, TX | Diff |
|---|---|---|---|
| Median Annual Salary | $115,000 | $118,000▲ | -$3,000 |
| 25th Percentile | $85,000 | $87,000▲ | -$2,000 |
| 75th Percentile | $151,000 | $155,000▲ | -$4,000 |
| 90th Percentile | $189,000 | $194,000▲ | -$5,000 |
| Cost of Living Index | 112 | 124 | -12 |
| State Income Tax | 0%▲ | 0% | — |
| COL-Adjusted Median | $102,679▲ | $95,161 | +$7,518 |
| Est. Annual Take-Home | $106,260 | $109,032▲ | -$2,772 |
| COL-Adj. Take-Home | $94,875▲ | $87,929 | +$6,946 |
| Total Employment | 10,000 | 7,000 | +3,000 |
▲ = Higher value wins for this metric. Diff = Dallas, TX minus Austin, TX.
3Summary Analysis
On paper, Austin, TX pays $3,000 more (median: $115,000 vs $118,000). However, after adjusting for cost of living (index 112 vs 124), Dallas, TX provides better purchasing power ($102,679 vs $95,161 equivalent). Dallas, TX has no state income tax, which is a significant advantage.
4More Marketing Manager City Comparisons
Data: U.S. Bureau of Labor Statistics OEWS · 2026 · Cost-of-living indices from composite metro area data. Take-home estimates approximate only — consult a tax professional for accurate figures.