SalariesByCity
BLS SOC 11-2022 · Virginia · Updated 2026

Sales Manager Salary in Richmond, VA

Sales Managers in Richmond, VA earn a median of $94,000/year, ranging from $72,380 (25th percentile) to $150,400 (90th percentile). After Virginia state taxes (5.75%) and cost-of-living adjustments (COL index 101), this is equivalent to $93,069 in purchasing power vs the US average.

Median Annual
$94,000
BLS median
Entry Level (P25)
$72,380
25th percentile
Senior (P75)
$120,320
75th percentile
Top Earners (P90)
$150,400
90th percentile

On the ground in Richmond, VA

Sales leadership headcount in this metro is anchored by Altria, Genworth Financial, and CarMax. Cost of living is reasonable compared to coastal metros, with the Fan, Church Hill, or out in Short Pump usually offering one-bedrooms in the $1,400 to $1,700 range. Field travel is a real factor in this role, and proximity to the airport often beats proximity to HQ on the calendar math. On the in-office days that remain, I-95 and the Powhite Parkway anchor commutes. Virginia's progressive tax tops out at 5.75%, and Richmond's location halfway between DC and the coast makes it a draw for remote workers.

1Salary Distribution in Richmond, VA

P25
P75
P25
$72,380
Median
$94,000
P75
$120,320
P90
$150,400

2Estimated Take-Home & Purchasing Power

Gross Median Salary
$94,000
Before taxes
Est. Take-Home (After Tax)
$81,862
After 5.75% state + ~7.6% FICA
COL-Adjusted Purchasing Power
$81,051
vs US average (COL index: 101)

* Estimates only. Does not include federal income tax, 401k, health insurance, or local taxes. Use the Salary Calculator for a detailed breakdown.

3

How Does Richmond, VA Compare?

Nearby and similar metro areas
CityMedianCOL IndexCOL-Adjusted
Richmond, VA (current)$94,000101$93,069
San Francisco, CA$144,000186$77,419
New York, NY$138,000187$73,797
Seattle, WA$139,000162$85,802
Boston, MA$127,000162$78,395
Austin, TX$115,000124$92,742

4Frequently Asked Questions

What is the average Sales Manager salary in Richmond, VA?

The median Sales Manager salary in Richmond, VA is $94,000 per year as of 2026 BLS OEWS data. The 25th percentile is $72,380 and the 90th percentile is $150,400.

Is Richmond, VA a good place to work as a Sales Manager?

Richmond, VA has a cost of living index of 101 (US average = 100). After adjusting for cost of living, a $94,000 Sales Manager salary in Richmond, VA is equivalent to $93,069 in purchasing power compared to the US average.

What is the cost of living adjustment for Richmond, VA?

Richmond, VA has a cost of living index of 101, meaning it is 1% more expensive than the US average. The state income tax rate in Virginia is approximately 5.75%.

What is the Sales Manager salary range in Richmond, VA?

In Richmond, VA, Sales Managers earn between $72,380 (25th percentile) and $150,400 (90th percentile), with a median of $94,000 per year.

How many Sales Manager jobs are there in Richmond, VA?

According to BLS OEWS data, there are approximately 11,200 Sales Manager positions in the Richmond, VA metropolitan area.

What do Sales Managers earn in Richmond, VA?

Based on BLS OEWS 2026 data, Sales Managers in Richmond, VA earn a median annual wage of $94,000. The middle 50% earn between $72,380 and $120,320. The top 10% earn more than $150,400. There are approximately 11,200 Sales Managers employed in the Richmond, VA metro area, with annual job growth estimated at 4.3%.

Is Richmond, VA a good place for a Sales Manager?

Richmond, VA has a cost of living index of 101 (US average = 100), making it 1% more expensive than the national average. After adjusting for cost of living, a Sales Manager in Richmond, VA earning $94,000has the equivalent purchasing power of $93,069 relative to the US median. Virginia has a state income tax rate of approximately 5.75%.

What is the cost of living adjustment for Richmond, VA?

Richmond, VA's cost of living index is 101, based on composite data including housing, food, transportation, healthcare, and utilities. This means that $94,000 in Richmond, VAhas the same purchasing power as $93,069 in a city at exactly the US average cost of living. Housing is typically the largest driver of cost of living differences between metros.

Compare Richmond, VA with Another City

See a detailed side-by-side comparison of salary, taxes, and purchasing power.

5Should You Work as a Sales Manager in Richmond, VA?

The headline median of $94,000 is only part of the picture. Richmond, VA's cost of living index is 101 (US average = 100), meaning a dollar here buys roughly 99¢ of what it buys in an average US city. The $94,000 salary effectively purchases $93,069 worth of goods and services at national-average prices.

Housing is the single biggest driver of cost-of-living differences between metros. In Richmond, VA, housing costs fall closer to the national average of 25–30% of gross income, leaving more room in the budget for savings, transportation, and discretionary spending. For a $94,000 salary, that translates to roughly $26,320/year on housing alone.

State tax plays a meaningful but smaller role. Virginia levies a state income tax of approximately 5.75%, which reduces take-home by roughly $5,405 per year on this salary. States with zero income tax (Texas, Florida, Washington, Tennessee, Nevada) offer a structural advantage, but often offset it with higher sales tax or property tax. After state tax and approximate federal FICA (~7.6%), the estimated take-home is $81,862. This excludes federal income tax, which varies by filing status and deductions.

For comparison, here are nearby alternatives: San Francisco, CA ($144,000 median, COL 186); New York, NY ($138,000 median, COL 187); Seattle, WA ($139,000 median, COL 162). If you're optimizing for purchasing power, compare the COL-adjusted column in the table above and pick the highest number. If you're optimizing for career progression, weight total employment and yearly growth in the role — larger markets offer more lateral moves and promotion velocity, even when nominal pay is lower.

The 4.3% year-over-year growth rate for Sales Managers in Richmond, VA is a leading indicator of market health. Healthy growth at a steady pace — enough to support mobility but not so fast that compensation is racing ahead of credentials. For side-by-side comparisons, try the full city ranking for Sales Managers or the Virginia state overview.

Data source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) Program. All figures are approximate annual estimates based on the most recent available BLS data. Actual salaries may vary based on experience, education, employer size, and specific role. Cost-of-living data represents composite indices from publicly available metropolitan area data.